AMZ Console ...does it affect startups who solved the AMZ service usability issues?

yikes! honestly its heart breaking to see AMZ console, we at www.attribo.com had focused to make the AMZ services more usable via our point & click solution though we have already integrated with AMZ & GoGrid & all its services i.e EC@, S3, SDB etc , we dont see any revenue streams for our product henceforth given that AMZ is FREE! & they would be supporting all the services via that console. So looking forward we are changing our strategy & consolidating our approach towards multi vendor cloud management. Personally I think it was a great time spent digging into various API's which sure would help us build & innovate to suffice other issues while managing these cloud instances,