Amazon Elastic MapReduce/Hadoop

Not sure why but Amazon seems to be killing the whole innovation cycles & keep coming out with services integrated into AWS which otherwise a startup could have handled, nevertheless maybe we need to double our speed & innovate better & faster, sure so here comes the Amazon Utility service which basically will help run robust computational processes on demand & cost effective, we at attribo had started looking at integrating & making multiprocess algorithms easily deployable & manageable via cloud vendors, obviously Hadoop/mapreduce is something everyone would be interested in, though great I like the idea that Amazon has taken all that complexity involved in setting up hadoop/mapreduce environment & now it would be easy for us to integrate Amazon Elastic MapReduce directly into our product & build a wrapper layer to abstract out domain specific data churning algorithms....sad to see CloudEra's Hadoop initiatives go royally wasted ....more later